Brolga Theatre Strategic Plan 2025-2029

Brolga Theatre Strategic Plan

The Brolga Theatre and Convention Centre is a cultural service funded and operated by the Fraser Coast Regional Council. Opened in July 2000, the Theatre is the culmination of community vision and drive to create a modern entertainment venue for the region.

The Theatre has firmly established itself as the entertainment heart of the Fraser Coast. In 2023, the Theatre staged 99 performances which were attended by over 33,000 people. We also hosted over 350 special events, meetings, conferences and celebrations.

As the Brolga Theatre celebrates 25 years of operations next year, Council takes great pride in its accomplishments, and we are eager to launch a new strategic planning cycle.

We’re inviting you to have your say to guide the vision and strategic direction for the next five years of operations.

The process to draft our Strategy so far

Have Your Say on our Strategic Plan!

Over the past few months, Council has undertaken significant stakeholder consultation to inform a new strategic plan. Valuable feedback and insights were gained from more than 80 stakeholder representatives participating in workshops and online survey.   

This consultative process identified a new, proposed strategic framework that will anchor the expectations and desired outcomes of the Brolga’s service delivery over the next 5 years. 

This plan is underpinned by a vision to be at the heart of the performing arts for the Fraser Coast, enriching the lives of our community.   

The plan reflects our aspirations for: offering an exceptional regional Theatre facility; delivering a diverse and inspiring program that enriches the cultural life of our residents; remaining at the heart of the community where people feel a sense of belonging; and fostering community arts development through our service delivery. 

Please read our draft strategy before taking the survey so we can be sure to take your feedback into consideration, available to download here

Click on the survey link below to start!

  • Your feedback on the Draft Brolga Theatre Strategic Plan

    Community members are invited to have their say on the draft Brolga Theatre Strategic Plan 2025-2029. The survey includes questions about your past attendance at the Brolga and entertainment preferences.  

    Feedback collected from this survey and other engagement activities during the consultation period will be presented to Council to further inform the draft strategy and next stages of the project. 

    For other opportunities to provide feedback or learn more about this project, please see the events tab of this page. This online survey closes 11:55 pm Sunday 5 January 2025. 

    Please read the Draft Brolga Theatre Strategy 2025-2029 before you answer this questionnaire, available to download here.

Have your say on the Brolga Theatre’s Strategic Plan

As the Brolga Theatre gears up to celebrate 25 years in 2025, Fraser Coast residents are invited to help shape the theatre’s strategic vision for the next five years.

  • Pre-engagement preparation

    June 2024

    Determine level and method of engagement, and stages of consultation

  • Seek input from stakeholder groups

    July-October 24

  • Draft Brolga 2025-2029 Strategic Plan

    Oct-Nov 24

  • Community feedback on draft strategy

    Nov-Dec 24

  • Review community feedback and finalise strategy

    Jan 25

  • Seek strategy endorsement from Council and launch

    Feb 25

Situated on the banks of the Mary River in Maryborough, the Brolga is a first class theatre venue, which attracts the some of the finest international and national performers.   

Opened in 2000, the Brolga Theatre and Convention Centre is owned and managed by the  Fraser Coast Regional Council. 

Less than an hour's flight from Brisbane to Hervey Bay (30 kilometres away) and a 2½ hour drive north on the Bruce Highway, the Brolga is recognised as one of regional Queensland's best theatres.  

The venue also hosts regular conferences large and small, expos, trade shows, meetings, product launches, celebrations, awards dinners, school formals and weddings - the list is endless! 

Features of the centre include: 

  • a 900-seat main Auditorium with raked floor and comfortable lounge seating; 
  • a 200 seat multi-purpose Federation Room with a flat-floor and the option of tiered seating; 
  • a spectacular glass framed Foyer with river views; 
  • a Conference Room; and 
  • a large terrace and riverside lawn with sweeping views of the city’s historic Queens Park and the Mary River. 

Did you know...?

How many people can the main auditorium seat?

900

How many people can be seated at tables in our spectacular, glass-framed foyer?

300

How many non-performance events (conferences, meeting, special occasions etc) where hosted at the Brolga in 2023?

353

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Where does our audience come from?

40% from Hervey Bay, 40% from Maryborough, 3% from the rest of the Fraser Coast & 17% from outside the region

In 2023, how many performances were staged at the Brolga?

99, attended by approx 33,000 people.

What used to sit on the site of the Brolga Theatre?

An old timber mill.