Hervey Bay City Centre

The Fraser Coast Regional Council, in partnership with the Australian Government, is building a better lifestyle for Hervey Bay, creating a revitalised world-class city centre and civic hub.

Re-shaping Hervey Bay’s community and significantly enhancing the heart of town, the Hervey Bay City Centre Revitalisation will transform the region into a primary and popular destination, and cultural and creative precinct, with diverse food, dining, social and shopping experiences on offer.‚Äč

The Hervey Bay City Centre Revitalisation will preserve and enhance connections between key local destinations, including the City Centre and cultural precinct, the facilities and services of Hervey Bay, Wetside, foreshore and natural surrounds.

Council recently embarked on a whole of community consultation program to understand your thoughts on how together, we can shape a brighter heart of our region. Two rounds of consultation with community and key stakeholders have proven successful, with high participation rates and great insights coming from all corners of the city. Many and varied ideas were shared with Council around what should be preserved and what could be improved to create a more vibrant, green and inclusive city centre.

Community feedback, coupled with learnings from previous master plans, and other current data has led to the development of the finalised Master Plan. The Master Plan for the city centre will act as a real catalyst for meaningful change and improved local life. The Hervey Bay City Centre Master Plan has pulled together the views of all, to offer a picture of what the future looks like, but more importantly, how to get there.

Council received community feedback on the Master Plan and the strategies proposed, and which of those are the priorities in the short, medium, and long term. The full engagement report for both stage 1 and stage 2 of the community engagement process is now avialble online, in the Document Library.

The Hervey Bay City Centre Master Plan offers a new vision for the future that ultimately supports a more welcoming, accessible place for all, and celebrates the best of our region, Hervey Bay and our communities.

The Master Plan:

  • Supports future building types that will embrace our enviable natural coastal qualities and relaxed outdoor lifestyle
  • Positions Hervey Bay City Centre as a regional destination for investment, business, and vibrant community life by 2041
  • Stands for a more compact, walkable, safe, and sustainable future city centre
  • Envisions a new cultural heart for the region, offering a rich mix of commerce, civic activities, education, entertainment, dining, shopping, and urban living experiences
  • Grows new employment opportunities, using the city centre as an attractor for more skilled workers and giving our youth greater reasons to stay, work, live and play in region
  • Opens new opportunities for improved accessibility and inclusivity for all members of our community, regardless of age, health, or ability
  • Includes five key strategies for healthy growth, to better meet local needs and cater to them more closely as we grow
  • And delivers new pathways for education and upskilling of our local workforce.

Master plan's 5 key strategies:

The Hervey Bay City Centre Master Plan features five key directions or strategies for what the future might look like and provides a high-level roadmap on how to get there.


Master plan to guide Hervey Bay City Centre revitalisation

A new master plan will guide and shape the revitalisation of the Hervey Bay City Centre over the next 20 years.

Community Engagement indicates strong community support for new city centre vision

The Community Engagement process for the Hervey Bay City Centre master plan has now been completed, and the report combining both stage one and stage two of the community engagement has been made available to view in our document library.